The paper should be around 9 pages including one page of APA style work cited, 2-3 pages of introduction of the company such as the history, brief introduce the external & internal environment, briefly introduce the SWOT analysis. Next, 5-6 pages of external environment analysis including porter five, general affects the industry to the company, competitive pressures, economic growth and stability, political and legal issues, changes in technology, socio-cultural trends.
What is the purpose of the Company?What is its value proposition to current & potential customers?What is their overall business level strategy.Has the company been successful?Why or why not? What external factors assist or hinder the realization of the company’s strategy?
The paper should be written in APA style, Be as comprehensive as is possible.