business ethics unit 6 case study

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For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical

considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the

following case, it is attached

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand

profile.

Then, draft a two-page paper by addressing each of the following items:

 In your own words, how would you describe “ambush marketing”? Include two examples with your description.

 What are the advantages and disadvantages (risks and consequences) of ambush marketing?

 What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

 Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?

Explain.

 Can ambush marketing be both intentional and unintentional? Explain.

 As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

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