mba 7600 marketing management

CONDUCT COMPETITOR ANALYSIS

This is easy assignment for week 1. For this assignment, you will be researching three organizations in the same industry.

Your organizations are (FEDEX- UPS- DHL). These are publicly traded companies.

One of these organizations will be the company you create a business plan for next weeks.

This is a TWO-PART ASSIGNMENT.

Part One:
you’ll step into the role of Marketing Manager and conduct a competitor analysis based on this week’s readings.

For this section, you’re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison.

You’ll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company:

Types of products/services offered;

Current market share–and whether it is increasing or decreasing;

Unique Selling Proposition;

Geographical areas covered;

Pricing structure;

Customer ratings for products or services;

Employee ratings; customer review

Total sales volume

Part Two

(1-2 pages) Analyze the strengths and weaknesses of the organizations (Fedex- UPS- DHL). Which organization is the strongest?For which would you most like to become Chief Marketing Officer and why? This section should be written in APA format, supported by references

Resources:

https://www.singlegrain.com/digital-marketing/how-to-perform-competitor-research-using-the-best-tools/

https://www.entrepreneur.com/encyclopedia/competitive-analysis