For this project, you need to create a communication plan to market LivingPlanetâ€™s campaign message to two different audiences. Then, based on your communication plan, you will prepare answers for your in-person interview.
To do this, download and fill out the Communication Plan and Interview Questions document, which you can find in the â€œWhat to Submitâ€ section.
Prior to starting part one, read the Company Profiles, which you can find in the â€œSupporting Materialsâ€ section. Choose two companies and consider how you will make changes to the message for each target audience. Be sure to explain the rationale behind your communication plan.
Once you finish your communication plan, move on to part two. Review the interview topics to prepare for your in-person interview for this section. Use your communication plan to address the questions.